The AH XL week 37 flyer, 7 to 13 September: 46 pages, and not one of them matches the ordinary Albert Heijn flyer

This one runs to forty-six pages, from Monday 7 September to Sunday 13 September. Albert Heijn issued a flyer the same week with forty-six pages and the same window. Same count, same dates, and it would be easy to assume it is one flyer printed twice. Downloading both and comparing them page by page today shows that not one of the forty-six lines up.

• The AH XL week 37 flyer: forty-six pages, valid 7 to 13 September 2026. (source 1)
• The Albert Heijn flyer of the same week: also forty-six pages, also 7 to 13 September. (source 2)
• Both sets of forty-six pages were downloaded today and compared page by page; the number of matching pages is zero. (source 1)
• The window runs Monday to Sunday, the same shape as Lidl and Etos, while Dirk and Hoogvliet run Wednesday to Tuesday this week. (source 2)

If you use it, the sum is this: the pages you actually turn divided by 46 is the share of this flyer you have seen. The two together are ninety-two pages and they do not overlap, so reading the Albert Heijn one is not the same as having read this one. Either stick to the flyer of the shop you actually visit, or go through both. There is no shortcut in between.

The second point is timing: this one runs Monday to Sunday. Your fixed shopping day minus 7 September is how far into the window you are. Going on Saturday puts you on day six, with five days of shelves already picked over; Monday is day one. The same flyer behaves very differently at the two ends of its window, especially for the pages that print a quantity limit.

AH XL is the sign over the large-format shops, and the range there already leans to bigger packs and wider categories. Today the zero-overlap result gives that a checkable shape: if you want to compare prices this week, you cannot reason from the ordinary Albert Heijn flyer in your hand to what AH XL is charging. They have to be read separately.

Hokimi field note: both running to forty-six pages is not a coincidence but the same print specification; the difference is what is on them. If you want to save time, start with the first ten pages and the last five of this flyer. The covers carry the week headline offers and the middle is the standing range.

Retailer

AH XL, the large-format Albert Heijn sign

Valid

Monday 7 to Sunday 13 September

Pages

46, with zero overlap against the ordinary flyer of the same week