The HEMA week 37 flyer, 7 to 13 September: 27 pages, the thinnest of the three sharing this week

The HEMA flyer runs to 27 pages, from Monday 7 September to Sunday 13 September. Its position today is unusual: not the biggest booklet but the thinnest of three sharing one window. ALDI gives you 63 pages for the same week, Holland & Barrett 38, HEMA 27. At 3.9 pages a day it is finished on one commute. And the three sets of dates match to the day, which among today’s thirteen flyers only these three manage: Jumbo and Lidl both start on Wednesday, and Dirk started last Saturday.

• The HEMA week 37 flyer: 27 pages, valid 7 to 13 September 2026. (source 1)
• The folderz viewer counts 28 pages while the array holds 27; this page counts the 27 downloaded. (source 1)
• The other two on the same week: ALDI at 63 pages and Holland & Barrett at 38, both 7 to 13 September. (source 2)
• A different starting point for contrast: the Dirk flyer began on Saturday 6 September and has already spent a day. (source 3)

The number here is 27 over 7, or 3.9 pages a day, around the middle of today’s thirteen but the lowest of the three sharing this window. Add the three page counts and divide by the same seven days and you get what this week actually asks of you: 63 plus 38 plus 27 is 128 pages, or eighteen a day. Each one alone looks manageable; together they explain why the pile never gets finished.

The aligned window suggests a concrete method: pick your categories in the thinnest flyer first, then check the same categories in the other two. At 27 pages HEMA is the cheapest to read and works as the way in. Once you know what you are buying, go and find the matching prices inside ALDI’s 63 pages and Holland & Barrett’s 38. Doing it the other way round, starting with the thickest, usually ends around page thirty.

Hokimi field note: reading the thinnest of three flyers on the same window first is not laziness, it is sequence. The 27 pages decide what you are buying; the other two decide where.

Retailer

HEMA, the Dutch variety-store chain

Valid

The same week as ALDI and Holland & Barrett

Pages

27 downloaded, against a viewer count of 28