PLUS 23/09-29/09

Open this issue on Wednesday morning and the first page is Bertolli olive oil at buy one get one free, with a price example of Classico, two bottles of 500 ml, 14,50 euro down to 7,25. Further in come lines written as "all tubs of 250 gram" or "all bottles of 500 ml", and the last pages carry DAGDEALS that are valid on one named day only. The issue runs to 41 pages and the cover states it is valid from Wednesday 23 September to Tuesday 29 September 2026.

What matters is that these three mechanics measure their discount against different baselines, so the percentages are not comparable. The footnote under buy one get one free says the price varies per combination and that you receive 50 per cent off the total. Your price per bottle is therefore the two bottles added together and halved, not half the cheaper one. The "all of this size" lines print a range of former prices instead of a single one: Bieze raw vegetable salad, all tubs of 250 gram, costs 0,99 euro against a former range of 1,99 to 2,09 euro, and the corner flash reads up to 52 per cent off. Up to is the operative phrase. The sum is one minus the offer price divided by the former price of the variant you would actually take: 0,99 against 1,99 is 50 per cent, against 2,09 it is about 53.

The issue splits into three blocks:

• Lines that run all week: PLUS ginger loose at 2,49 euro per 500 gram (formerly 5,95, flashed at 58 per cent), Arla Lactofree at 25 per cent off across the range (price example semi-skimmed milk, 1 litre carton, 1,95 down to 1,46 euro), and PLUS fresh juice and smoothies, all 500 ml bottles, at 1,99 euro against a former 2,49 to 2,69. The wider the range, the more your real discount can differ from the flash.
• Single-day DAGDEALS: Sunday 27 September has Unox canned soup, all 800 ml cans, at 1,99 euro against a former 3,29 to 4,39. Monday 28 September has Dreft Platinum plus lemon, a 72-capsule dishwasher pack, at 15,99 euro against a former 53,99 flashed at 70 per cent while stocks last, and Almhof low-fat fromage frais, a 500 gram tub, at 0,79 against 1,99. Tuesday 29 September has PLUS mineolas loose at 0,89 euro per 500 gram against 1,65, and PLUS salmon fillet with skin, a 400 gram tray, at 6,99 against 9,49, with the page itself printing 15,97 euro per kilo. The small print sets a maximum of five offers per customer and says the Sunday deals do not apply in branches that close on Sundays.
• A stamp promotion: one stamp for every 10 euro spent and fifteen stamps for one plush toy, with the matching recipe book sold separately at 1,49 euro and a full set of 50 stickers. One toy therefore equals 15 times 10, or 150 euro of shopping; divide what your household actually spends in a week by 10 to see how many stamps that week produces.

Retailer

PLUS

Valid

23/09/2026 to 29/09/2026

Pages

41 pages

Only two sums are worth carrying into the shop. For buy one get one free, the unit price is the two items added together and halved. For an "all of this size" line, the discount is one minus the offer price divided by the shelf price of the variant in your hand. Both need the numbers of the item you would genuinely buy rather than the price example printed on the page.

Worth noting: the flyer gives no stock per branch, several lines are marked while stocks last, and the footer states that the assortment can differ per shop and that price changes and typesetting errors are reserved. DAGDEALS apply only on the day named, so if you had planned to shop on Saturday those three days are not yours. Decide which day you will go first, then decide which lines justify a separate trip.