De Bijenkorf beauty advent calendar at EUR 159,95 for 25 doors

This de Bijenkorf page carries a single item: the 2026 beauty advent calendar at EUR 159,95, printed as holding EUR 850 of contents across 25 doors. Christmas stock in early September is not a misprint, because these calendars sell out in autumn every year, b…

What you need to know

The whole flyer is one page carrying one product: the 2026 beauty advent calendar, listed at EUR 159,95, printed as t.w.v. EUR 850, with 25 numbered doors visible on the cover running from 1 to 25. The flyer runs from 1 September to 30 September.

Set out two numbers first. One is what you pay divided by the doors: 159,95 over 25 comes to EUR 6,40 a door. The other is the multiple the retailer offers: 850 divided by 159,95, roughly 5,3 times. The second number sounds compelling, but it is the sum of the full-size retail prices of everything inside, and calendars like this are mostly filled with deluxe and travel sizes. Pricing a sachet at the full bottle's price is not the same thing as handing you the bottle.

So the number that actually decides it is a third one. Count how many of the 25 doors hold something you already buy and would genuinely finish, multiply that by 6,40, and hold it against what those items cost you bought separately. Someone who can count six or seven is getting a good deal. Someone who counts two or three is spending most of EUR 159,95 on boxes they will not open. The shop page will not do this step, because it needs the contents of your own bathroom shelf.

The page lists EUR 159,95 with a stated contents value of EUR 850.
The cover shows 25 numbered doors, running 1 through 25.
The flyer is valid from 1 September to 30 September 2026.
The entire flyer is one page promoting this single product.
The stated value totals full-size retail prices, which is a different thing from the quantity delivered.
De Bijenkorf is a department store, so its flyer cycle differs from a supermarket's.

Hokimi tip: put the number 25 aside and count instead how many product categories are actually in use on your shelf right now. That figure is usually far smaller than 25, and it is the one that settles this.

Retailer: De Bijenkorf, the department store
Valid: All of September, ending on the 30th
Pages: One page promoting a single item
From: EUR 159,95 for the box